The Banner Brand
The-Banner-Brand-Cover-SmallSmall Business Success Comes from a Banner Brand - Build it on a Budget

Hardcover 191 Pages, 6 x 9 x 0.8125 inches
ISBN-13: 978-0982908525

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Mark Cenicola strips away the hype and gives his take on technology and its use in establishing a better business online.

Hard hitting presentations that really get to the core of today's technologically advanced business economy, Mark demonstrates effective strategies for integrating the Internet into a company's operations and giving their website an expanded role in contributing to the success of their business.

The Banner Brand

by Mark A. Cenicola

How do small businesses compete with limited budgets and little time compared to large businesses and even other small businesses? They win the competition for dollars by building a great brand and getting it in front of their current and potential customers.  The Banner Brand - Small Business Success Comes from a Banner Brand | Build it on a Budget - is the story how one small businessman implemented a comprehensive branding strategy for his company with very little money by leveraging the mistakes and lessons learned by running a small business for more than a decade.

Join me as I take you through a number of guerrilla branding tactics which were successfully used in an overall strategy to build both my personal and small business brands. During this process I've positioned myself and my small business as a recognized leader in the industry, gained respect from the business community and have enjoyed the rewards associated with successfully growing a small business. Now you can use these stories to position your business, whether small or large, to earn the recognition, respect and rewards you desire.

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