The Banner Brand
by Mark A. Cenicola
How do small businesses compete with limited budgets and little time compared to large businesses and even other small businesses? They win the competition for dollars by building a great brand and getting it in front of their current and potential customers. The Banner Brand - Small Business Success Comes from a Banner Brand | Build it on a Budget - is the story how one small businessman implemented a comprehensive branding strategy for his company with very little money by leveraging the mistakes and lessons learned by running a small business for more than a decade.
Join me as I take you through a number of guerrilla branding tactics which were successfully used in an overall strategy to build both my personal and small business brands. During this process I've positioned myself and my small business as a recognized leader in the industry, gained respect from the business community and have enjoyed the rewards associated with successfully growing a small business. Now you can use these stories to position your business, whether small or large, to earn the recognition, respect and rewards you desire.
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