General Musings

This section is where you'll find my thoughts on life from the eyes of an entrepreneur.  The biggest challenge is balancing the success and obligations that success brings as the more successful one becomes, it seems the more obligations they have to the world.  Feel free to comment as you follow my journey and general musings regarding that journey. 


General Musings on Life & Entreprenuership

Phone Interview for the Digitial World Expo 2011

(04/04/2012) Mark A. Cenicola

In September 2011 I taught a workshop at the Digital World Expo at the Mirage Events Center called "Maximizing Viral Returns."

Before the expo I had a phone interview with the Event Chair, Shawn Rorick.  

Topics discussed in the interview:

  • Smaller businesses' ability to quickly pivot their business based on technology trends
  • The future of advertising with emerging technologies 
  • Behavioral targeting
  • Future of at-home advertising
  • Behavioral marketing through many platforms devices
  • Data targeting

Click to listen for the audio interview

and watch a video of me "reporting" from the Digital World Expo show floor: 

One Sheet

Mark Cenicola strips away the hype and gives his take on technology and its use in establishing a better business online.

Hard hitting presentations that really get to the core of today's technologically advanced business economy, Mark demonstrates effective strategies for integrating the Internet into a company's operations and giving their website an expanded role in contributing to the success of their business.